Nasera Alayon is an art director and writer working under the pseudonym, Softcore. 
She is most known for her poetry projects and her involvement in developing the Freck Beauty brand.

Classically trained as a Graphic Designer, she brings an integrated love of typography and technology to her work in the beauty industry. Her work can be spotted at Sephora and Urban Outfitters. She has been featured in The Dieline, Skin in the Game, Who What Wear, Flood Magazine, and The Manual. 

She lives and works in Los Angeles with her fiancée and their bull terrier, Veruca Soft.